Reels that sell, made in Dubai.
Reels and social media for property, hospitality and lifestyle brands. Planned, filmed, edited and posted by one senior marketer who answers your WhatsApp. From AED 1,500 a month, no contracts.
Most Dubai businesses are posting. Few are getting messages.
Likes, but no enquiries
You post regularly, the numbers look fine, and the phone stays quiet. Content that looks nice isn't the same as content that sells.
Agencies that disappear
Template posts, slow replies, and a different account manager every month. You end up explaining your brand again and again.
No time to film
You know reels work. You just don't have the hours to plan, shoot, edit and post them every week.
One senior marketer. Content built to sell. Done for you.
Every post has a job
Before anything is filmed, we agree what it should do: bring in DMs, bookings, viewings or visits. Then the content is built around that.
I've sold, not just posted
Years of selling to clients face to face taught me what makes people trust a brand and reach out. That's in every hook and caption.
You deal with me
No account managers or juniors. The person who plans your content is the one filming it, and the one who answers your WhatsApp.
Clear prices. Everything included.
Filming, editing, captions and posting are included in every package. Month to month, cancel anytime with 30 days' notice. Prices exclude ad spend and VAT.
Presence
For cafés, salons, clinics, agents and small brands that want to show up consistently.
- 1 platform (Instagram or TikTok)
- 12 posts a month, incl. 2 reels
- Captions in Arabic or English
- Monthly performance summary
Growth
For brands that want more reach, more DMs and more bookings.
- 2 platforms
- 16 posts a month, incl. 6 reels
- Monthly half-day shoot at your location
- Replies to comments & DMs
- Monthly report & strategy call
Launch
For openings, project launches, new collections and events.
- Campaign strategy & timeline
- Launch reels & content set
- Influencer outreach & briefing
- Ad creative for Meta & TikTok
- Results report
Add-ons: extra reel AED 750 · account audit & 90-day plan AED 1,000 (one-off)
Everything your social media needs
Reels & short-form video
Scripted, filmed and edited for Instagram and TikTok.
Social media management
Planning, posting, replies and monthly reporting.
Launch campaigns
Openings, project launches and events, from teaser to launch day.
Influencer collaborations
The right creators, clear briefs, and reporting on what they delivered.
Ad creative
Reels and copy for Meta and TikTok ads, built to bring in leads.
Personal branding
Content for founders, doctors, agents and anyone whose face is the brand.
Free marketing advice, in 60 seconds
Short reels where I break down what makes content work in Dubai. Tap any one to watch, and follow for more.
Yousef Bakier
I've spent six years in Dubai marketing. As a senior account manager and senior social media manager, I ran content, social strategy and influencer campaigns for brands across property, entertainment and lifestyle.
Then I spent three years in sales, meeting clients face to face. It changed how I make content: I stopped chasing likes and started making posts that answer real questions and get people to reach out.
I started BroadX to give Dubai businesses that kind of content without the agency runaround. When you work with BroadX, you work with me.
Live within two weeks
Free content review
Send me your Instagram. Within 48 hours you get 3 specific things to fix, free, whether we work together or not.
Plan
We agree on goals and you get a content calendar to approve.
Shoot & publish
I film, edit and post. You approve before anything goes live.
Report
Monthly numbers, what worked, and what changes next.
Questions clients usually ask
Is the content review really free?
Yes. Send your Instagram on WhatsApp and you'll get three clear, practical fixes within 48 hours. No obligation.
Do you film the content, or do I need to?
I film and edit it. Growth includes a monthly half-day shoot at your location. On Presence, we plan a short shoot or use footage you already have.
What if I don't like the content?
You approve everything before it goes live. If your first batch isn't right, I'll rework it at no extra cost.
Is there a contract?
No long contract. Packages run month to month, and you can cancel with 30 days' notice.
Who owns the content?
You do. All posts, reels and raw footage are yours to keep, even if we stop working together.
Do you create content in Arabic?
Yes, in Arabic, English or both, depending on your audience.
Do you run paid ads?
I create the ad reels and copy. You pay the ad budget directly to Meta or TikTok, so you always control the spend.
Get your free content review.
Send your Instagram on WhatsApp. Within 48 hours you'll get three specific changes that would bring you more enquiries. If you like what you see, we'll talk packages.